2021 Home for the Holidays Toolkit: Sample Press Release

Agency Logo
December XX, 2021
CONTACT: Staff media contact name and title
Direct dial and/or cell phone / Staff email address
[Agency Name] Joins National Campaign to Raise Awareness of Healthy Aging in a Pandemic World
City, State—The [Agency Name] is excited to participate in Home for the Holidays, a national campaign led by USAging and the Eldercare Locator. Launched every year during the holiday season, Home for the Holidays is intended to help families and friends discuss difficult topics with their loved ones.
A new consumer brochure is the centerpiece of this year’s campaign, Healthy Aging in a Pandemic World: What Older Adults and Caregivers Need to Know Now. The brochure focuses on supporting older adults and caregivers as they navigate healthy living during a pandemic and assess the impacts of the pandemic on their health and well-being.

“After nearly two years of living with COVID-19, the older adults we serve, could benefit from checking-up on healthy aging habits. The programs and services we offer directly meet this critical need,” said [Name/Title]. “By providing connections to services that help older adults age well at home, the [Agency Name] is a starting point for those who are looking to emerge from the pandemic but are unsure of where to start, safely.”
[Describe your agency’s programs and services here and provide details on how older adults and caregivers can contact your agency for assistance.]
About [Agency Name]

Agency Name
Street Address
City, State, Zip Code
Agency Website
Agency Phone Number