2020 Home for the Holidays Toolkit: Sample Press Release

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December XX, 2020
CONTACT: Staff media contact name and title
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[Agency Name] Joins National Campaign to Raise Awareness of Local Programs to Address Social Isolation and Loneliness Among Older Adults and Caregivers
City, State—The [Agency Name] is excited to participate in Home for the Holidays, a national campaign led by the Eldercare Locator and the National Association of Area Agencies on Aging (n4a), this year in partnership with the University of California, San Diego Center for Healthy Aging. The goal of the campaign is to ensure that older adults and their caregivers are aware of the many local resources and services available in communities around the country to turn for social engagement opportunities.
Launched every year during the holiday season, Home for the Holidays is intended to help families and friends discuss difficult topics with their loved ones. A new consumer brochure is the focus of this year’s campaign, Staying Connected and Healthy During the COVID-19 Pandemic: Resources for Older Adults and Caregivers. As part of the campaign, the brochure highlights the importance of social connection, its impact on our physical and mental health—and ways the Aging Network can help older adults connect to their communities during this time of limited in-person social interactions.

“Maintaining social connections and staying mentally and physically active is key to reducing social isolation and loneliness among older adults, particularly now during the COVID-19 pandemic. That’s where [Agency Name] can step in to help,” says [Name/Title]. Our agency is participating in Home for the Holidays because we know how important it is for older adults to stay connected to their communities—with and without technology. The programs and services we offer directly meet this critical need.”  

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