2022 Home for the Holidays Campaign

It’s no secret that organizations across the Aging Network have seen a significant drop in the number of volunteers in the wake of the COVID-19 pandemic, with one-third of Area Agencies on Aging reporting at least a 50 percent drop since 2019. To help the Aging Network address the critical need for volunteers, USAging is pleased to announce that the Eldercare Locator’s 2022 Home for the Holidays campaign will focus on encouraging older adults to volunteer in their communities.

The campaign will include a variety of materials to help agencies spread the word about their volunteer opportunities—and to show older adults that they can volunteer safely. The materials include:
  • An informational brochure in both English and Spanish that can be customized with your agency’s contact information
  • Sample social media posts and a newsletter article that your agency can use to direct older adults to your agency’s volunteer programs
  • A sample press release highlighting your agency’s volunteer programs while promoting your participation in this national campaign
  • Sample language that your agency can share with local radio stations as public service announcements
Another way your agency can participate is by telling us about any unique aspects of your agency’s volunteer programs by taking our short survey. Once you’ve taken the survey, keep your eyes peeled to our campaign webpage and #H4H2022 on social media to get campaign materials as they are rolled out.

About the Home for the Holidays Campaign
Tied to the holiday season, the annual Eldercare Locator campaign encourages families to start conversations about what can be considered difficult topics about the health and welfare of older adults in their families. The Eldercare Locator is funded by the Administration for Community Living and administered by USAging.