Home for the Holidays Campaign: Addressing Social Isolation & Loneliness in Older Adults


n4a has launched a national public education campaign, in collaboration with AARP Foundation, to spread the word about the growing problem of social isolation and loneliness affecting millions of older Americans. It is estimated that one in five adults over age 50 are affected by isolation, a problem that has been associated with higher rates of chronic disease, depression, dementia and death.

This topic is the focus of the annual Eldercare Locator Home for the Holidays Campaign, developed to encourage discussion of important issues affecting older Americans at a time of the year when family and friends often gather together. Past campaigns have focused on strategies for older adults transitioning to a non-driving future and steps seniors can take to improve their brain health

To help educate the public and key stakeholders about this issue, n4a has produced a consumer brochure: "Expand Your Circles: Prevent Isolation and Loneliness As You Age" and a handy toolkit with all of the resources AAAs need to support the campaign in their communities.

Toolkit: Find campaign media coverage here.