Campaign Toolkit: November Edition

USAging’s Area Agencies on Aging: Helping You Live Long and Stay Strong public awareness campaign continues to highlight the vital services you provide in your community. And this month, in recognition of National Family Caregivers Month, the campaign is highlighting the critical support AAAs provide to caregivers in communities around the country.
 
To help your AAA raise the visibility of the services you provide to caregivers, we’re adding a new set of materials to the Campaign Toolkit. Focused on the resources that AAAs provide to caregivers, the new toolkit items include:
 

  • A customizable newsletter article showcasing the services your AAA provides for caregivers.
  • Social media posts and graphics to use throughout National Family Caregivers Month and whenever you are promoting the resources your AAA provides to support caregivers.
  • An article that can be customized to be published in your local community newspaper.
  • A customizable set of radio ads that you can share with your local radio stations.
 
All items are customizable and should be updated to reflect the specific services your AAA provides.
Newsletter Article
Tip: Remember to customize the language in this toolkit to mention the specific services your AAA provides to caregivers.
 
Get Connected to Resources and Support for Caregivers
There are many types of caregivers. Whether you’re a middle-aged parent caring for parents and young children or a grandparent raising a grandchild, your local Area Agency on Aging (AAA) is in your corner! No matter where you are in your caregiving journey, you may have questions or you may need support with finding the best services for you and your loved one. [AAA NAME] is your local source for answers on all things caregiving.
 
Are you looking for caregiver training, support groups or help with managing medications for your loved one? If you or someone you know could use help supporting your loved one, learn more about our services by visiting our website [LINK TO YOUR AAA’S SERVICES PAGE] or by calling [AAA NAME] at [PHONE NUMBER] or visit us online at [AAA WEBSITE URL].
Social Media Posts and Graphics

LinkedIn
November is National Family Caregivers Month. When you’re a caregiver, you might feel that the weight of the world is on your shoulders. But caregivers in [NAME OF COMMUNITY] have a resource they can rely on in the [AAA NAME]. Our trained team are experts in supporting caregivers and connecting them to resources that can help meet the needs of their loved ones.  
 
Contact [AAA NAME] at [PHONE NUMBER] or visit us online at [AAA WEBSITE URL] to get connected to a range of services that support caregivers—and their loved ones.
 
Facebook
When you’re a caregiver, it can feel like the weight of the world is on your shoulders. But you’re not alone. During National Family Caregivers Month, caregivers in [NAME OF COMMUNITY] can rely on [AAA NAME] for trusted guidance and support.
 
Our trained team specializes in helping caregivers find the right resources to meet their loved ones’ needs—and their own.
 
Contact [AAA NAME] at [PHONE NUMBER] or visit [AAA WEBSITE URL] to get connected to a range of services that support caregivers and their loved ones.
 
X

Calling all #caregivers! If you care for a loved one & could use some extra support or connections to resources, give [AAA NAME] a call at [PHONE NUMBER]. Or visit us online at [AAA WEBSITE URL] to get connected to a range of services that support caregivers & their loved ones.
 
Instagram
When you’re a caregiver, you might feel that the weight of the world is on your shoulders. But caregivers in [NAME OF COMMUNITY] have a resource they can rely on in the [AAA NAME]. Caregivers in [NAME OF COMMUNITY] can rely on [AAA NAME] during National Family Caregivers Month and all year long for trusted guidance and support.

#LiveLongStayStrong #Caregivers #SupportForCaregivers #AgingWell #AreaAgenciesOnAging
 
Social Media Graphics
We have also provided you with graphics that you can include with your post.

Facebook: https://www.usaging.org//Files/USAging_2025LiveLong_Novem_FB1200x630%20v2.jpg

X: https://www.usaging.org//Files/USAging_2025LiveLong_Novem_X1200x675%20v2.jpg

LinkedIn: https://www.usaging.org//Files/USAging_2025LiveLong__Novem_LI1200x627%20v2.jpg

Instagram Post: https://www.usaging.org//Files/USAging_2025LiveLong_Novem_IG1080x1080%20v2.jpg

Instagram Story: https://www.usaging.org//Files/USAging_2025LiveLong_Novem_IG1080x1920%20v2.jpg

Community Newspaper Article

Caring for a loved one can be rewarding—but it can also feel overwhelming at times. Fortunately, caregivers in [NAME OF COMMUNITY] don’t have to navigate it alone. [AAA NAME] can provide caregivers with trusted guidance and a wide range of services designed to support caregivers and their families.
 
Our trained staff are experts in connecting caregivers to local programs, respite care options, support groups and other resources that help meet the needs of both caregivers and their loved ones.
 
For more information, contact [AAA NAME] at [PHONE NUMBER] or visit [AAA WEBSITE URL] to learn how you can get connected to support that meets the needs of your loved ones.
 
How to Submit an Article to Your Community Newspaper
  1. Identify the Right Newspaper or Outlet: Look for local newspapers, weekly publications or neighborhood newsletters that cover community events, services or human-interest stories.
  2. Find the Right Contact: Visit the paper’s website and look for the editor or reporter who handles community news, lifestyle or nonprofit stories. There's often a general submission or “news tips” email listed as well.
  3. Craft a Clear Pitch or Press Release: Whether you're submitting a full article or just pitching a story, make your message concise and compelling. Include the “who, what, when, where, why” and emphasize why it matters to the community.
  4. Attach or Paste the Article: If you're submitting a full article, include it in the body of your email or as an attachment (in Word or PDF format), and include a suggested headline. Keep it informative and community focused.
  5. Include a Photo (Optional but Encouraged): If you have a high-quality photo that relates to your story, attach it with a brief caption and photo credit.
  6. Follow Up: If you haven’t heard back within a week, follow up with a short, polite message to check on the status of your submission.

Radio Spots

:15
When you’re a caregiver, it can seem like the world is on your shoulders. But you aren’t alone. Caregivers in [NAME OF COMMUNITY] have a resource they can rely on in the [AAA NAME]. Our experts can connect you to local programs, respite options, support groups, and other resources that help. Give us a call at [PHONE NUMBER] to get connected to resource and support.
 
:30
When you’re a caregiver, you might feel that the world is on your shoulders. But caregivers in [NAME OF COMMUNITY] have a resource they can rely on in the [AAA NAME]. Our trained team are experts in supporting caregivers and connecting them to resources that can help meet the needs of their loved ones. 
 
Give us a call at [PHONE NUMBER] or visit us online at [AAA WEBSITE URL] to get connected to a range of services that support caregivers—and their loved ones.
 
How to Get a Radio Spot on Your Local Station
  1. Identify Local Stations: Start by listing the radio stations in your area, especially those with community-focused programming or public service announcement (PSA) slots.
  2. Reach Out to the Station: Contact the station’s public affairs or community relations department. Most stations have a contact listed on their website for submitting announcements or arranging interviews.
  3. Pitch Your Story or Event: Explain who you are, what your agency does and why your message matters to the community—especially during something timely like Older Americans Month. Offer to provide a pre-recorded PSA, script or even a spokesperson for a live interview.
  4. Submit a PSA (if applicable): Many stations offer free airtime for PSAs, especially for nonprofits. These should be short (typically 15–60 seconds) and clearly state your message and call to action.
  5. Follow Up: If you don’t hear back, a polite follow-up call or email can help keep the conversation going and show your enthusiasm for sharing important information with their listeners.