Campaign Toolkit: September/October Edition

USAging’s public awareness campaign, Area Agencies on Aging: Helping You Live Long and Stay Strong, continues to spotlight the vital work you—our members—do for older adults, people with disabilities and caregivers!
 
In celebration of Healthy Aging Month (September) and Active Aging Week (October 6–12), USAging has a new edition to add to the Campaign Toolkit to help you raise the visibility of your AAAs in your own communities. All of the tools in this edition focus on raising awareness of the health and wellness services offered by AAAs.
 
These include:

  • An article, to be modified to showcase your AAA’s particular services, for inclusion in your AAA newsletter.
  • Social media posts and graphics to use throughout September and October to educate your communities about your AAA’s health and wellness services.
  • A customizable newspaper article to submit to your community newspaper.
  • Customizable radio spots to record and submit to your local radio stations.
 
Together, we can raise awareness, connect more people with the services they need and ensure AAAs are recognized as the leaders in aging well at home!
Newsletter Article
Tip: Don’t forget to customize this text to include your AAA’s unique health and wellness programs and services!
 
Learn More About Our Health and Wellness Services
As we get older, our needs change. We’re adjusting to new physical needs, navigating life after a longtime career, or caring for loved ones. And sometimes we need help but aren’t sure where to begin. The good news is that help is available—and [AAA NAME] can be your partner in connecting to the health and wellness support you need to thrive as you age.
 
[AAA Name] offers programs and services, such as [Fill in your services here, such as falls prevention program, fitness classes, Medicare and Medicaid counseling, medical transportation support, health education and wellness classes, etc.] that can help support your health, wellness and independence, ensuring that you thrive!
 
If you or an older adult or caregiver you know could use support to make aging at home easier, learn more about our services by visiting our website at [LINK TO YOUR AAA’S SERVICES PAGE] or calling [AAA NAME] at [PHONE NUMBER]. 
Social Media Posts and Graphics

Facebook
Looking for health and wellness classes, or support with caring for a family member? Need a ride to a doctor’s appointment? Not sure where to start to find the resources and support you need? [AAA NAME] can connect you to local services that can help. Contact [AAA NAME] at [PHONE NUMBER] or visit us online at [AAA WEBSITE URL] to learn more.
 
LinkedIn
[AAA NAME] and Area Agencies on Aging around the country provide vital health and wellness services to older adults and caregivers in nearly every community in the country. Services can include falls prevention programs, fitness classes, Medicare and Medicaid counseling, medical transportation support, health education and wellness classes and more. Contact [AAA NAME] at [PHONE NUMBER] or visit us online at [AAA WEBSITE URL] to learn more about AAA health and wellness services.
 
X
Did you know that [AAA NAME] can connect #OlderAdults to helpful health and wellness services, like falls prevention programs, fitness classes & #Medicare & #Medicaid counseling? Visit [AAA WEBSITE URL] or call [PHONE NUMBER] to learn more. #HealthyAging #AgingWell
 
Instagram
[AAA NAME] can connect older adults to helpful health and wellness services, like falls prevention programs, fitness classes and Medicare and Medicaid counseling. Our health and wellness services help older adults in [NAME OF COMMUNITY] live their best life! Visit [AAA WEBSITE URL] or call [PHONE NUMBER] to learn more. #HealthyAging #AgingInPlace #AgingWell #AreaAgenciesOnAging 
 
Social Media Graphics
We have also provided you with graphics that you can include with your post.

Facebook: www.usaging.org//Files/USAging_2025LiveLong_Phase2_FB1200x630.jpg

X: www.usaging.org//Files/USAging_2025LiveLong_Phase2_X1200x675.jpg

LinkedIn: www.usaging.org//Files/USAging_2025LiveLong__Phase2_LI1200x627.jpg

Instagram Post: www.usaging.org//Files/USAging_2025LiveLong_Phase2_IG1080x1080.jpg

Instagram Story: www.usaging.org//Files/USAging_2025LiveLong_Phase2_IG1080x1920.jpg
Community Newspaper Article

[AAA Name] Offers Health and Wellness Services for Older Adults
As we grow older, our needs often change—whether that means adjusting to new physical challenges, finding purpose after retirement, or caring for a spouse. For many, the hardest part is knowing where to turn for help.
 
[AAA Name], our community’s Area Agency on Aging, is here to make that step easier. The Agency connects older adults and caregivers with programs that promote health, wellness and independence. Services may include [Insert your local programs, such as falls prevention workshops, fitness and nutrition classes, Medicare and Medicaid counseling, medical transportation, caregiver support and health education opportunities].
 
The goal is simple: to help older adults stay strong, live well and remain in their homes and communities for as long as possible.
 
If you or someone you know could benefit from these resources, call [AAA Name] at [PHONE NUMBER] or visit [WEBSITE LINK] to learn more.
 
How to Submit an Article to Your Community Newspaper
  1. Identify the Right Newspaper or Outlet: Look for local newspapers, weekly publications or neighborhood newsletters that cover community events, services or human-interest stories.
  2. Find the Right Contact: Visit the paper’s website and look for the editor or reporter who handles community news, lifestyle or nonprofit stories. There's often a general submission or “news tips” email listed as well.
  3. Craft a Clear Pitch or Press Release: Whether you're submitting a full article or just pitching a story, make your message concise and compelling. Include the “who, what, when, where, why” and emphasize why it matters to the community.
  4. Attach or Paste the Article: If you're submitting a full article, include it in the body of your email or as an attachment (in Word or PDF format), and include a suggested headline. Keep it informative and community focused.
  5. Include a Photo (Optional but Encouraged): If you have a high-quality photo that relates to your story, attach it with a brief caption and photo credit.
  6. Follow Up: If you haven’t heard back within a week, follow up with a short, polite message to check on the status of your submission.
Radio Spots

:15
From enrolling for Medicare to falls prevention workshops or fitness and nutrition classes, [AAA NAME] offers health and wellness services to help older adults in [NAME OF COMMUNITY] live their best life! Learn more by visiting our website at [AAA URL] or calling [PHONE NUMBER].
 
:30
From enrolling for Medicare to falls prevention workshops or fitness and nutrition classes, [AAA NAME] offers health and wellness services to help older adults in [NAME OF COMMUNITY] live their best life! For more than [X] years, [AAA NAME] has been providing services to older adults and caregivers in [GEOGRAPHIC REGION] at little or no cost at all. Learn more by visiting our website at [AAA URL] or calling [PHONE NUMBER].
 
How to Get a Radio Spot on Your Local Station
  1. Identify Local Stations: Start by listing the radio stations in your area, especially those with community-focused programming or public service announcement (PSA) slots.
  2. Reach Out to the Station: Contact the station’s public affairs or community relations department. Most stations have a contact listed on their website for submitting announcements or arranging interviews.
  3. Pitch Your Story or Event: Explain who you are, what your agency does and why your message matters to the community—especially during something timely like Older Americans Month. Offer to provide a pre-recorded PSA, script or even a spokesperson for a live interview.
  4. Submit a PSA (if applicable): Many stations offer free airtime for PSAs, especially for nonprofits. These should be short (typically 15–60 seconds) and clearly state your message and call to action.
  5. Follow Up: If you don’t hear back, a polite follow-up call or email can help keep the conversation going and show your enthusiasm for sharing important information with their listeners.


About USAging
Area Agencies on Aging are local champions of aging well. Learn how they make thriving in later years possible in our new Live Long Stay Strong campaign.
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