Consulting Services

USAging’s consulting services focus on the issues and opportunities that are critical to helping AAAs and other community-based organizations (CBOs) prepare for the evolving demands of traditional funders and new opportunities to contract with health care payers such as managed care organizations and health systems. Our nationally recognized consultants bring deep knowledge and expertise in programs and services traditionally offered by USAging members and other CBOs, as well as expertise in health care, culture change and business strategy. USAging understands the unique needs of CBOs that require a tailored approach to address your organization’s interests and needs.
Areas of Focus

Strategy and Business Planning: Addressing new challenges requires a fresh approach. New “eyes” from consultants experienced in strategy and business planning can enhance clarity for CBOs through gap analysis, environmental scanning, operational assessments and related business planning techniques. The result can be clarity and a digestable path forward with manageable priorities and clear steps.

Business Development and Marketing: We can help identify the right health plans, hospitals, health systems, Accountable Care Organizations (ACOs) and employers to target—and ensure that you are delivering the right message about your services that will resonate with these audiences. USAging can also assist you in developing a smart pricing strategy and will make sure you understand how to successfully contract with health care payers.

Operations: Health care payer requirements can be numerous and complex, and we can assist you in navigating them whether in the areas of systems and IT expectations, credentialing or quality measurement, metrics, or data and reporting.

Learning and Development: We offer training and technical assistance on a variety of health care, managed care and business-related topics—such as understanding Medicaid and Medicare Managed Care Organizations (MCOs), quality measurement, metrics, accreditation and culture change—to help ensure that your organization has the knowledge to succeed and know-how to put it into practice.

Advocacy and Alliance Building: Many states have shifted to integrated/managed care systems, creating exciting opportunities for the Aging Network and the people you serve. That’s why we offer consulting services to help you know how to position your organization and build alliances to advocate with health policy experts and government decision-makers and address the broad-based needs of older adults, people with disabilities and their caregivers.

Learn More
For more information about how our consulting program can help you, contact Paul Cantrell, USAging Consultant, at or 434.249.9235.

USAging Fact: Learn about your peers’ work—and how it can fit into your agency’s goals! The AIA Awards recognizes successful and innovative programs that USAging members have developed to serve older adults. Get inspiration from our 2022 winners!