USAging Announces New Name, Branding

For Immediate Release
August 25, 2021
Contact: Joellen Leavelle, jleavelle@usaging.org and 202.872.0888
 
WASHINGTON—Today, USAging, formerly known as the National Association of Area Agencies on Aging, unveiled its new name, the first name change in the association’s 46-year history. The USAging rebranding initiative will help the association to better serve the needs of its members now and in the future, which in turn helps enable older adults and people with disabilities live independently in their homes and communities.
 
“USAging is a more accurate representation of who we are as an association and what our members do,” said USAging CEO Sandy Markwood. “Our new, more inclusive name reinforces the passion and dedication we have to our members and those they serve. Though we have a new name and look, USAging remains the national membership association for local leaders in aging well at home.”
 
As the membership association for Area Agencies on Aging and Title VI Native American Aging Programs, USAging and its members work to improve the quality of life and health of older adults and people with disabilities, including supporting people with chronic illness, people living with dementia, family caregivers and others who want to age well at home and in the community.
 
USAging has always supported the success of our members by advancing public policy, sparking innovation, strengthening the capacity of our members, raising their visibility and working to drive excellence in the fields of aging and home and community-based services.
 
“Through USAging’s programs—the Aging and Disability Business Institute, the Eldercare Locator, engAGED: The National Resource Center for Engaging Older Adults, Dementia Friendly America, and the Aging Innovation and Achievement Awards—the research we’ve conducted on the needs of Area Agencies on Aging and Title VI Aging Programs, our work in transportation through the National Aging and Disability Transportation Center and the Inclusive Transportation Project, USAging has and continues to have our pulse on the needs of its members and the communities they serve.”
 
To learn more about USAging, read a blog entry by USAging CEO Sandy Markwood and watch a video for additional detail.