Toolkit: Press Release Template

Agency Logo
December XX, 2019

CONTACT: Staff media contact name and title
Direct dial and/or cell phone / Staff email address
[Agency Name] Joins National Campaign to Raise Awareness of the Availability of Home Modifications Programs to Support the Changing Needs of Older Adults
City, State—The [Agency Name] is excited to participate in the 2019 Home for the Holidays campaign, led by the Eldercare Locator, the National Association of Area Agencies on Aging (n4a) and the U.S. Administration for Community Living in partnership with the University of Southern California’s Leonard Davis School of Gerontology. The goal of the campaign is to ensure that older adults and their caregivers are aware of the many local resources available in communities around the country to support older adults who may need to make home modifications to ensure their homes meet their evolving mobility needs.
Launched every year during the holiday season, Home for the Holidays encourages discussion of important issues affecting older Americans at a time of the year when family and friends often gather. The new consumer brochure that is the centerpiece of this year’s campaign, Modifying Your Home for Healthy Aging, aims to ensure that older adults and their caregivers are aware of the services and programs available in communities around the country to support them as they modify their homes for successful aging.  
As part of the national network of 622 Area Agencies on Aging (AAAs) and the more than 250 Title VI Native American aging programs providing crucial home and community-based services and supports for older adults in virtually every community in the country, [Agency Name] is uniquely positioned to support older adults and caregivers at all stages of exploring their options when modifying their homes to meet their changing mobility needs.
“The home modification process can seem daunting and many older adults don’t know where to start. That’s where [Agency Name] can step in to help,” says [AAA Director Name/Title]. Our agency is participating in this national campaign because we know how important it is for older adults to have the necessary tools and resources to help them continue living in their homes, which is where they want to live.”
About (Your Agency)
AAA Name
Street Address
City, State, Zip Code
AAA Website
AAA Phone Number

USAging Fact: Learn about your peers’ work—and how it can fit into your agency’s goals! The AIA Awards recognizes successful and innovative programs that USAging members have developed to serve older adults. Get inspiration from our 2023 winners!