The Environmental Scan: The First Step in Strategic Business Planning

Environmental scanning is a key first step for community-based organizations that are beginning the process of partnering with health care entities and positioning themselves in the marketplace. Learn how your agency can use environmental scanning to strengthen its business plan in a new webinar from n4a's Aging and Disability Business Institute on Wednesday, March 7.

An environmental scan can help your CBO develop a business plan by identifying internal and external factors that will affect your long-term sustainability. What is your organization or network's core mission? What are other organizations in your field up to? What policies and economic factors will you need to take into consideration?

Join us Wednesday, March 7 at 1 pm ET to learn how collecting information through this process can help your organization accomplish its goals. Jennifer Raymond, Chief Strategy Officer, Elder Services of the Merrimack Valley, and Doug Wilson, Agewell Program Specialist with the Southern Maine Area Agency on Aging—both participants in the NCOA Network Development Learning Collaborative—will present their insights and experiences on environmental scanning and market analysis.

Register Today!



USAging Fact: Learn about your peers’ work—and how it can fit into your agency’s goals! The AIA Awards recognizes successful and innovative programs that USAging members have developed to serve older adults. Get inspiration from our 2023 winners!