AAA Trailblazer Helps CBOs Crack Integrated Care Market Code

On April 19 at 1:00 p.m. ET an Aging and Disability Business Institute webinar will showcase the experience of a trailblazing Ohio AAA that has embraced the use of strategic market analyses to succeed in the changing health care delivery and reimbursement landscape.

Presented by Suzanne Burke, President and CEO of the Council on Aging of Southwestern Ohio (COA), and Sharon Fusco, COA's Vice President, Business Services Group, this webinar will provide valuable insights on identifying your organization's products and developing key market strategies. 

As health care makes the transition from fee-for-service to pay-for-performance, forward-thinking, creative community-based organizations (CBOs) are stepping up to the challenge and leveraging their skills to capitalize on service and sustainability opportunities. But the road to forming relationships with health care entities is not without its speed bumps. Maintaining a well-informed understanding of the health and long-term care payment and policy environment in your area is a critical first step down the road to a successful CBO-health entity partnership. 

We expect this webinar to draw a crowd so don't miss out and register today



USAging Fact: Learn about your peers’ work—and how it can fit into your agency’s goals! The AIA Awards recognizes successful and innovative programs that USAging members have developed to serve older adults. Get inspiration from our 2024 winners!