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Thinking of Rebranding Your AAA?

One of the most well-attended workshops at the 41st Annual Conference and Tradeshow—Building Brand Momentum: Strategies to Achieve Measurable Impact to Improve Your Bottom Line—brought together seasoned communicators from two AAAs who discussed recent rebranding efforts at their agencies. 

Mary Beals-Luedtka, Executive Director of Area Agency on Aging, Northern Arizona Council of Governments and Randi Keesee-Chew, Marketing Manager of Peninsula Agency on Aging provided a blueprint for how to undergo a brand transformation.

n4a has assisted a number of AAAs interested in undergoing a rebranding process. Contact Dallas Jamison, Director, Communications at djamison@n4a.org to learn more.

The presentation slides for this workshop and all workshops can be viewed on the Conference website.

Contributors

Contributors

USAging Fact: Learn about your peers’ work—and how it can fit into your agency’s goals! The AIA Awards recognizes successful and innovative programs that USAging members have developed to serve older adults. Get inspiration from our 2021 winners.