AAAs Share Insights on Employee Engagement and Retention in Rural Areas

In a recent report, USAging found that Area Agencies on Aging (AAAs) are facing significant workforce challenges that are impacting the older adults they serve. To highlight potential solutions, USAging held a webinar on November 17, Increasing Employee Engagement and Retention in Rural-Serving Agencies. Three AAA directors—Lynn Kimball, Executive Director, Aging & Long Term Care of Eastern Washington in WA, Lisa Sheppard, CEO of Missoula Aging Services in MT and Steve Williamson, President & CEO of Blair Senior Services in PA—shared their strategies for improving retention and engagement at their AAAs, as well challenges that they encountered and their outcomes.

Strategies included:
  • Surveying employees on engagement and satisfaction,
  • Taking steps to strengthen workplace culture, and
  • Adding flexible scheduling and shortened workweeks.
For hiring new employees, the directors suggested
  • Hiring from within,
  • Encouraging staff to refer friends and acquaintances and
  • Working with the state agency for flexibility on requirements for certain positions.
View the full report, webinar recording and slides for more information on the workforce challenges that AAAs are experiencing, and additional insights on the workforce initiatives shared on the webinar.



USAging Fact: Learn about your peers’ work—and how it can fit into your agency’s goals! The AIA Awards recognizes successful and innovative programs that USAging members have developed to serve older adults. Get inspiration from our 2023 winners!