Every Ride Counts is a national campaign that helps transportation and aging agencies raise awareness in their communities about local transportation options, and was developed by the National Aging and Disability Transportation Center— operated jointly by n4a and Easterseals—to help local organizations promote the availability of transportation options to older adults and people with disabilities in their communities.
 
The campaign offers messages and materials that you can customize for your agency’s use within your local community. To assist you in using the campaign and its materials, the campaign overview document includes:

• An overview of the eight campaign messages.
• Instructions on how to add your local contact information to the campaign materials. NADTC will provide local transportation agencies with the individual PDF, JPEG or InDesign files of the materials for its use.
• Sample versions of all the ads, posters, social media graphics and postcards for each campaign message. These samples include a local agency’s contact information as an example and should be used as a reference for adding your local information.
• Sample social media posts to accompany the social media graphics.

An infographic that explains the modes of transportation that may be available to older adults and people with disabilities, as well as 5 steps for building a transportation plan. Download the materials today to start using them within your community! Not the right entity to use these great materials? Pass it along to the transportation funder or provider in your area for consideration.